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It seems these days that many display and trade publication ads are starting to look more and more like web pages - or like someone's nephew had a strong hand in a very poor layout. The art and craft of the traditional display ad is getting lost with in the flood of new and different types of media that have recently emerged.

We have effectively crafted many print ad campaigns for our clients. As part of an overall marketing plan, your display advertising initiative can become a highly effective tool in helping to increase sales, visibility and brand awareness with your audience.

As audiences and media continue to fragment into smaller niche groups and outlets, traditional display advertising has become less effective than it once was but is still a must-have in reaching broader audiences as well as for brand development. The traditional rules remain in tact: Keep it simple; Be specific with your message; and target your audience. Visibility is key - staying in front of your audience reinforces brand recognition and helps to develop long-term consumer loyalty.

As audiences and media continue to fragment into smaller niche groups and outlets, traditional display advertising has become less effective than it once was but is still a must-have in reaching broader audiences as well as brand development. The traditional rules remain in tact: Keep it simple; Be specific with your message; and target your audience. Visibility is key - staying in front of your audience reinforces brand recognition and helps to develop long-term consumer loyalty.

The multi-part campaign: Consider the fact that running more than one well crafted, message driven, targeted print ad or a combination of print and online ads will resonate with your audience and can dramatically increase your ad's response rate.